A key component of the project is the designation of this area as the SOTOW District, or South of Tower. Historically, local residents have considered the Tower District to be the neighborhoods north of Olive Avenue and the area commands higher real estate prices and a higher percentage of home ownership. The area to the south of Olive has not enjoyed the same allure by residents seeking new housing. By designating this area as SOTOW, starting with The Fultonia project, the area can experience resurgence in home ownership and improvements to the overall area by drawing people who want to live and/or work in the neighborhood. With the success of this project, real estate investors and property owners will look to make similar improvements to their properties.
